ClearExpanse.com

For the aveage Webmaster, Search Engine Optimization is something only highly skilled people can do. As a Guaranteed SEO in Houston, I believe part of this misunderstanding is because of all the snake oil flogged by scores of people calling their self SEO experts. Some do this because they do not know any better while others do it to keep their Clients in the dark about what they really do. SEO isn’t rocket science peeps. It’s nothing more than systematically building and optimizing a website the same way over and over to achieve high rankings.

To start with, you should make certain keywords are part of the domain name if it’s possible. With everything being equal, a web page with keywords in the domain name will rank higher than one without the keywords contained in the URL.

Now that you have that done, the keyword or keyword phrase should be added in the Website name. By doing this, you’re helping search engines like Yahoo figure out what your Website is about.

Your keywords should also be used as the Title of each page also, or at least, some parts of a keyword phrase should be in the page Title. This too helps the search engines come to a conclusion as to what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. Plus, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines give a lot of value to the H1 tag and so it’s important in good SEO practices. If your web designer does not know how this is done, fire them and find one that understands SEO.

If you have that done, it is critical that your keywords show up in the content of the page. You should use them at least once in the first paragraph and at least once in the last paragraph. A few more times between the first and last paragraph won’t hurt, just be sure you work them in the beginning and end.

Last up, probably the most important thing of SE Optimization actually takes place off site. In my opinion, the most important thing in getting higher ranks for a Website is backlinks leading back to your site. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the backlinks.

How important are links back to your site? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backward links leading back to your site, {it is nearly impossible} to rank a site in Google for any search phrases that are the least bit in demand.