Branding & Identity
To create a unique name (a new word, not found on the internet), logo and wordmark, and philosophy statement, that captures this high-end corset and lingerie company.
The name "Luxeflesh" was created as a new word, one that did not yet exist on the internet. We used our proven naming process to extract the essence of the brand and its products.
As a high-end corsets and lingerie manufacturer, they needed a name that captured the core of the company and its products.
Luxeflesh, which was born from the words "luxury" and "skin", captured the brand perfectly.
Logo icon on white
Logo icon on black
Logo on white
Logo on black
The Philosophy Statement
The philosophy statement "Bound by the finest" is one with a multi-layered meaning. It captures the philosophy of the company, which is to make only the highest quality garments, using the finest materials. This is an ideology they are "bound" to.
However, it also speaks to their corset making, which "binds", as a wearer is tightly laced into a corset.
Logo and philosophy statement
To create a website that showcases the artist's work, with the same clean, contemporary feel as the branding.
To create a printed catalogue showcasing the brand's "Classic Collection" (a small excerpt of the catalogue is shown below).