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Advertising is dead?


In the traditional sense, yes.

People are savvy, and let's face it—aren't we all tired of being lied to?

The days of conventional, manipulative advertising are coming to an end. People are not interested in buying your product just because you tell them to.

Your customers and potential customers want value. If you want them to listen, if you want to be heard, you had better be giving them more than just a self-serving commercial.

Advertising is dead?


In the traditional sense, yes.

People are savvy, and let's face it—aren't we all tired of being lied to?

The days of conventional, manipulative advertising are coming to an end. People are not interested in buying your product just because you tell them to.

Your customers and potential customers want value. If you want them to listen, if you want to be heard, you had better be giving them more than just a self-serving commercial.


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So what’s the alternative?


STOP advertising and START engaging.

Instead of running ads and creating content that simply advertises your product or service, give your audience something of value first.

People have more choice than ever. They no longer have to take what is put in front of them.

And there are more and more companies competing every day to get their attention.

If you want their attention, give them something worthy of it.

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So what’s the alternative?


STOP advertising and START engaging.

Instead of running ads and creating content that simply advertises your product or service, give your audience something of value first.

People have more choice than ever. They no longer have to take what is put in front of them.

And there are more and more companies competing every day to get their attention.

If you want their attention, give them something worthy of it.


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How do I get their attention?


Start by telling your story, your truth.

With the sheer volume of misinformation and lies out there, people are craving the truth.

And when you are honest, authentic, and truly customer-focused, an amazing thing happens—people naturally want to do business with you.

You see, when you share your knowledge and help people live better, have more fun, enjoy life, they begin to trust you and see you as an authority in your market.

And not only that, they begin to like you and want to support what you do.

This is when the magic happens.

How do I get their attention?


Start by telling your story, your truth.

With the sheer volume of misinformation and lies out there, people are craving the truth.

And when you are honest, authentic, and truly customer-focused, an amazing thing happens—people naturally want to do business with you.

You see, when you share your knowledge and help people live better, have more fun, enjoy life, they begin to trust you and see you as an authority in your market.

And not only that, they begin to like you and want to support what you do.

This is when the magic happens.


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How does this all come together?


On the practical side, we start creating engaging, compelling content that speaks to your target audience.

For example: let's say you specialize in imported gourmet foods. We would create a series of quality videos and articles including recipes, guides, and other useful content to help your audience get more enjoyment out of gourmet food in general.

We still use paid advertising and organic reach to get your content in front of the right audience.

But the difference is that you are no longer simply asking or telling people to buy your product or service. Instead, you are building a relationship first, by giving value first.

And yes, this approach takes some time, but it creates sustainable, reliable, long-term growth, and a loyal customer base.

How can Clear Expanse help me?


As a full service digital marketing agency, we create full solutions—from website design and build, to video production, photography, writing, creating and managing ad campaigns, and more.

We create a project plan tailored to your specific needs and budget, and walk you through every step of the way.

See our full list of services for more information about individual services.

 

How does this all come together?


On the practical side, we start creating engaging, compelling content that speaks to your target audience.

For example: let's say you specialize in imported gourmet foods. We would create a series of quality videos and articles including recipes, guides, and other useful content to help your audience get more enjoyment out of gourmet food in general.

We still use paid advertising and organic reach to get your content in front of the right audience.

But the difference is that you are no longer simply asking or telling people to buy your product or service. Instead, you are building a relationship first, by giving value first.

And yes, this approach takes some time, but it creates sustainable, reliable, long-term growth, and a loyal customer base.

How can Clear Expanse help me?


As a full service digital marketing agency, we create full solutions—from website design and build, to video production, photography, writing, creating and managing ad campaigns, and more.

We create a project plan tailored to your specific needs and budget, and walk you through every step of the way.

See our full list of services for more information about individual services.

How does this all come together?


On the practical side, we start creating engaging, compelling content that speaks to your target audience.

For example: let's say you specialize in imported gourmet foods. We would create a series of quality videos and articles including recipes, guides, and other useful content to help your audience get more enjoyment out of gourmet food in general.

We still use paid advertising and organic reach to get your content in front of the right audience.

But the difference is that you are no longer simply asking or telling people to buy your product or service. Instead, you are building a relationship first, by giving value first.

And yes, this approach takes some time, but it creates sustainable, reliable, long-term growth, and a loyal customer base.

How can Clear Expanse help me?


As a full service digital marketing agency, we create full solutions—from website design and build, to video production, photography, writing, creating and managing ad campaigns, and more.

We create a project plan tailored to your specific needs and budget, and walk you through every step of the way.

See our full list of services for more information about individual services.

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What’s the next step?


As a boutique agency, we work closely with each client to ensure we are delivering the best services possible. This is why we only work with certain number of clients at any given time.

Because space is limited, we only work with businesses that share our values of honesty and authenticity, while operating in a customer-focused manner.

First we need to determine whether or not we are a good fit for you and you are a good fit for us.

Think you might be the right fit?


Let’s talk!

What’s the next step?


As a boutique agency, we work closely with each client to ensure we are delivering the best services possible. This is why we only work with certain number of clients at any given time.

Because space is limited, we only work with businesses that share our values of honesty and authenticity, while operating in a customer-focused manner.

First we need to determine whether or not we are a good fit for you and you are a good fit for us.

Think you might be the right fit?


Let’s talk!
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